![]() (1) product research is each enterprise business strategy, it is very important.Large companies even have special R & D department which is responsible for the past, through the third party company questionnaire or telephone survey.They are not only facing the high cost but also the data is not accurate, WeChat marketing through direct contact of the users, enterprises can not only independently contact is saved a lot of money. ![]() If there is no self terminal and membership system, users from the traditional enterprise just water through the establishment of self terminal and membership system, the enterprise seems to be the users into the reservoir, but due to the fact that both sides have much contact breakpoints, pool activity is not strong, and WeChat, just to make up for the lack of. At that time, the registration of WeChat official account was a bit of a trendy trend, especially in clothing, beauty, handicrafts, communications, multimedia, tourism, social networking, business and other industries.Ĥ,Become a living pool of accumulating enterprise users Maybe not one or two years ago, your customer will ask you about your WeChat official account. The WeChat business account is also part of the company’s intangible assets. The inter-working between online and offline marketing is an inevitable trend, and WeChat provides a more convenient channel for the combination of the two. (4), the closed loop of O2O marketing can be realized. ![]() (3), it can achieve the biggest exposure of promotional activities, timely and effectively inform the latest sales promotion activities to fans, and reduce the marketing cost of enterprises. WeChat fans can not only accept brand information, but also facilitate participation in brand interaction activities, increase interaction and deepen brand communication. (2), brand communication can be achieved. (1), sales guidance can be achieved, timely and fast delivery of product or service information to the fans to facilitate the transaction, in fact, shorten the marketing cycle. So now, whether big companies, organizations or individuals are scrambling to register their own WeChat official account, so that they can get a place in the WeChat market.Ī catchy name WeChat official account, often make people easy to remember, to get the opportunity, WeChat in the market to seize the market and a consistent name and company image, can help your company in the rapid development of the market in an invincible position where WeChat enables you to win more business opportunities. There is no doubt that the WeChat market has unlimited business opportunities. With the growing popularity of smart phones, WeChat has slowly moved from high – income groups to the mass market. First, we need to figure out the value and user needs of WeChat, and then decompose the identified goals into indicators, so that we can make WeChat’s business goals matched. ![]() If selling is a business goal, how do you think about the goal? At this time, the enterprise will say, it is the sales, the number of orders, the number of stores? It’s so simple that why there are still many enterprises confused? Now we have to answer 2 questions when we answer “what do you want to do”. Some companies often ask me, can you tell me what the value of WeChat has? Or what can our business do on WeChat? Maybe someone answer that we want to sell something through WeChat, interaction with the fans, engage in customer relationship management. What does the enterprise want to achieve through WeChat or what business goals do you want to achieve? Many enterprises are not clear about it. I often tell managers, when you decide to do WeChat marketing,please ask yourself a few questions. In pursuit of WeChat marketing, many enterprises have been imitating but never surpassing their competitor, because they often seize the tools but ignore the people at two ends of the tool: the enterprise itself and the users. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |